The more you flood the system with information, the more information you pump in, the less time people can focus on any individual piece of it. Things are faster to reach peak popularity, and then faster to drop again.
Studies have found that topics are discussed for a shorter time period - in 2013 the average was 17.5 hours. Increase in Speed, Switching, and Filtering We need to deal with our attention problems before we can try achieve other sustained goals. If you want to do what matters in any domain, any context in life, you have to be able to give attention to the right things. Something similar may be happening to the changes in our attention and focus. The way we live changed dramatically - our food supply changed and we built cities that it’s hard to walk and bike around - and those changes in our environment led to changes in our body. Obesity is not a medical epidemic, it’s a social epidemic. This is not because we have suddenly become more greedy and self-indulgent. Fifty years ago there was very little obesity, but today it is an endemic in the Western world. If we compare our rising attention problems to our rising obesity rates. There are powerful external forces driving the attention crisis. This book allows you to explore some of the reasoning behind that and how we shouldn’t feel so frustrated and at fault. We can all understand and see our focus drift. This was top on my ‘to read’ list given Lost Connections and Chasing The Scream had such an impact on me. Johann takes you on a wonderful journey across the world, with his own personal experiences with technology and focus, to interviews with the most renowned scientists and experts in the space. Johann is one of my favourite authors, his books challenge your thinking on ideas that you didn’t realise needed challenging. Our attention and focus is fundamental to a good life, well-functioning democracy and solving difficult problems. The solution is deeper than individual action. Our focus has been deteriorating for centuries, and has been super-charged by social media and technology. Stolen Focus: Why You Can't Pay Attention by Johann Hari 🚀 The Book in 3 Sentences
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